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Jerseys to feature ads for 2022-23 season

Starting in the 2022-23 season NHL jerseys will feature ads.

Lausanne HC v HC Ambri-Piotta - Ice Hockey National League Photo by RvS.Media/Monika Majer/Getty Images

For most of my time as a hockey fan, people have been predicting ads on jerseys. Even before stickers on helmets, some people saw the implementation of Rule 9.5 the "Jersey Tuck" Rule as a precursor to the NHL allowing ads on the bottom of jerseys.

But after years of prophesizing, it looks like it will be finally happening.

The ads will be relatively small, only 3 inches by 3.5 inches. They will be slightly larger than the NBA, where ads on jerseys are no larger than a 2.5-inch square.

Like any other industry, the NHL is always on the lookout for new and exciting ways to generate revenue, aesthetics be damned. And with helmets, the boards, and the ice already being covered in advertisements, it was only a matter of time before they went for the jersey.

And the move will likely anger a lot of fans, especially the more traditional ones. Many hockey fans regard the hockey sweater as something approaching a sacred item, one that should be treated with respect at all times. There is a reason why fans tossing jerseys on the ice is often seen as the ultimate act of an angered/disappointed fan, and why it sometimes makes the news.

Personally, I do not care. Again, I have been expecting this to be announced for almost the entirity of my time as a hockey fan, giving me plenty of time to get used to it. And given the increase in ads on the ice, it was inevitable. I just hope the NHL has the good sense to make sure that it is tasteful, and they give fans the option to buy jerseys without ads.

Are you upset by this decision? Will you refrain from buying a jersey if it features an ad on it?


Ads on jerseys?

This poll is closed

  • 4%
    (3 votes)
  • 76%
    (54 votes)
  • 19%
    Pssh, whatever
    (14 votes)
71 votes total Vote Now