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Could the Arizona Coyotes make a major design change?

With change on the horizon, a new primary logo and redesigned jerseys for the Arizona Coyotes may not be a bad thing.

Joe Camporeale-USA TODAY Sports

After what was an extremely tough season for Arizona Coyotes fans to swallow, rumors have surfaced that—in addition to the team planning to change its home and road jerseys for the 2015-16 season—the Coyotes may be considering changing its primary logo.

Back in June, 3TV Sports’ Tyler Baldwin tweeted that the team may replace its logo, and earlier this month the fine folks at Icethetics submitted a fantastic concept for a total franchise redesign for the Arizona Coyotes.



The suggested primary logo embodies some of the new and old properties that the team featured since moving to Phoenix for the 1996-97 season. The Coyote head is reminiscent of the the original team logo, but instead uses the team’s current color scheme with off-white as a new accent color.

The home jersey looks sharp with black as the new main accent color, pairing well with the burgundy and off-white colors. Perhaps the biggest criticism of the current Coyotes’ jerseys is the lack of accent colors and waist stripes. These concept jerseys fix that problem. The alternate logo sports the crescent moon which the team has sported in its alternate logo since the 2003-04 campaign.

In all likelihood, the team is just planning a minor tweak in their look rather than a total remodel of the franchise’s branding. Still, it’s fun to ponder the possibilities. It also makes sense that—if the team were to implement new logos—this one wouldn’t be too far off. As FFH contributor Will Argeros wrote earlier this week, the Coyotes’ throwback night was one of the bright spots this season, and bringing back some nostalgia in the form of a team redesign wouldn’t be a bad thing at all.

Also, with the future of head coach Dave Tippett and captain Shane Doan uncertain—and the pending arrival of a potentially franchise-altering talent in this year’s draft—perhaps a new identity would do the Coyotes some good, as the team’s personnel could be vastly different next season.