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Arizona Coyotes strike new arena naming rights partnership with Gila River Casinos

New, comments Arena will soon have a new name pending Glendale City Council approval.

Christian Petersen

The Arizona Coyotes have agreed to a nine-year partnership with Arizona-based Gila River Casinos that includes naming rights for, formerly Glendale, Arena. The agreement is pending approval from the Glendale City Council at Sept. 9th's council meeting. If approved, the new name for the home of the Coyotes will be Gila River Arena.

"On behalf of the entire Arizona Coyotes organization and IceArizona, we are thrilled to partner with Gila River Casinos and the Gila River Indian Community," said Coyotes co-owner Anthony LeBlanc in a statement. "Like the Coyotes, the Gila River Indian Community prides themselves on their commitment to business excellence and to their community. Pending Glendale City Council approval, we are looking forward to having Gila River's prestigious and reputable name associated with our great hockey team and our state-of-the-art arena. This will be a great fit for both the Coyotes and Gila River Casinos."

After changing the name of their team from Phoenix to Arizona, the Coyotes will change the name of their home, which has been called Arena since 2006.

This is the first naming rights deal for Gila River Casinos and, according to the Coyotes, the first federally recognized Tribal naming rights deal with a sports venue that hosts a team from one of the four major sports leagues in the United States.

"As a long term partner of the Arizona Coyotes, Gila River Casinos and the Gila River Indian Community are delighted to partner with the Arizona Coyotes as a naming partner. On behalf of Gila River Casinos, I would like to thank the Arizona Coyotes and Rosette Law for working so diligently to complete the naming rights agreement. We extend our sincerest gratitude to both organizations for their continued support and partnership," said Deborah Griffin, President of the Board of Directors for Gila Casinos in the same statement. "Gila River Casinos places a great deal of importance on being a good partner in the communities we work and live in, and this partnership provides the perfect opportunity to support long term economic growth and development to the city of Glendale and the state of Arizona."

In a separate deal, the Coyotes and Gila River Casinos will increase sponsorship which includes additional advertising, marketing and merchandising opportunities at Gila River Arena.