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Phoenix Coyotes 2013 - 2014 Season Attendance Predictions

We broke out our handy dandy attendance spreadsheet here at Five For Howling, and peeled back the onion, to try and figure out what we might expect in the 2013-2014 season.


Yesterday the NHL released the 2013-2014 schedule, which as we pointed out in an earlier article, features several interesting characteristics, especially when it comes to attendance projections. Last year's average season attendance was 13,923, while it was also a lockout shortened season, it was the 4th season of being owned and operated by the NHL.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday
12807 13990 11299 14394 16011 15012 17363
-8% 0% -19% 3% 15% 8% 25%
-6% 16%

Weekend games (Friday, Saturday, and Sunday) on average pulled in +16% more than the average attendance last year. This is great news considering the Coyotes will play nearly half of their games at home on those nights:

Date Opponent
Sat Oct 19, 2013
Detroit Red Wings
Sat Oct 26, 2013
Edmonton Oilers
Sat Nov 9, 2013
Washington Capitals
Sat Nov 16, 2013
Tampa Bay Lightning
Sat Nov 23, 2013
Anaheim Ducks
Sat Nov 30, 2013
Chicago Blackhawks
Sat Dec 14, 2013
Carolina Hurricanes
Fri Dec 27, 2013
San Jose Sharks
Sat Jan 4, 2014
Philadelphia Flyers
Sat Jan 11, 2014
Anaheim Ducks
Sat Jan 18, 2014
New Jersey Devils
Sat Feb 1, 2014
Pittsburgh Penguins
Fri Feb 7, 2014
Chicago Blackhawks
Sun Mar 2, 2014
St. Louis Blues
Sat Mar 15, 2014
Calgary Flames
Sat Mar 22, 2014
Boston Bruins
Sat Mar 29, 2014
Minnesota Wild
Fri Apr 4, 2014
Edmonton Oilers
Sat Apr 12, 2014
San Jose Sharks
Sun Apr 13, 2014
Dallas Stars

Weeknights for the Coyotes last year drew -6% less than the season average, However due to the new Pacific Division alignment the NHL threw us a bone and scheduled out new Canadian rivals here 3 times, each. On Average last year when Canadian teams visited the average attendance was up +13%. In addition to the western Canadian teams, the NHL scheduled all of our eastern Canadian teams visits on week nights as well. In addition to Canadian teams we get an Original Six team to start the season and 2 weeknight tilts against our biggest rival, the LA Kings.

Date Opponent
Thu Oct 3, 2013
New York Rangers
Tue Oct 15, 2013
Ottawa Senators
Tue Oct 22, 2013
Calgary Flames
Tue Oct 29, 2013
Los Angeles Kings
Tue Nov 5, 2013
Vancouver Canucks
Tue Dec 31, 2013
Edmonton Oilers
Tue Jan 7, 2014
Calgary Flames
Thu Jan 16, 2014
Vancouver Canucks
Mon Jan 20, 2014
Toronto Maple Leafs
Tue Jan 28, 2014
Los Angeles Kings
Thu Jan 30, 2014
Buffalo Sabres
Tue Mar 4, 2014
Vancouver Canucks
Thu Mar 6, 2014
Montréal Canadiens
Tue Apr 1, 2014
Winnipeg Jets

The three toughest nights, attendance wise, will be against Columbus, Dallas, and Florida late in the season, so go ahead and mark your calendar now for these three to be "Buck-Bash" events.

Date Opponent
Thu Jan 2, 2014
Columbus Blue Jackets
Tue Feb 4, 2014
Dallas Stars
Thu Mar 20, 2014
Florida Panthers

Continuing on from the +8% attendance gain from last year and a favorable schedule we should see a modest attendance gain again this year. Our completely uneducated guess, a 12% average attendance gain, 15,594 or 91% capacity. Once we get info on the new owners plans for tiered pricing we'll work on a FCI post and what we might expect for the Coyotes bottom line.