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The oldest available Fan Cost Index is from the 2010-2011 season, in the past two season Coyotes were in the bottom three of average ticket prices and FCI. While this is good for the average fan, it's not so good for the team's bottom line. In the most current FCI report the Coyotes have jumped up to 4th lowest average ticket price, only 18 cents and 31 cents from the Anaheim Ducks and Colorado Avalanche.
| Year | Average Ticket price | Percent Change | Average premium Ticket |
Extras* |
FCI | Percent Change | Home Attendance (8 games) | Percent Change |
| 2010 | $ 36.16 | -3.5% | $ 120.18 | $ 33.00 | $ 228.61 | +3.1% | 82,123 | +7.8% |
| 2011 | $ 36.15 | 0.0% | $ 120.18 | $ 33.00 | $ 228.61 | 0.0% | 80,191 | -2.4% |
| 2013 | $ 40.32 | +11.5% | $ 125.77 | $ 37.00 | $ 253.30 | +10.8% | 98,789 | +23.2% |
Extras is defined by fancostexperience.com as the average price of a 16oz beer, a 16oz soft drink, a hot dog, parking, game program, and souvenir cap.
Many will claim that the reason the attendance is higher is because the 'Yotes have played the Blackhawks twice. While this is true, and the Hawks do draw good crowds, The Coyotes have played other high profile, well drawing teams over the past four years.
In 2009, Phoenix played the Detroit Red Wings and Chicago in the first eight games at home (including a sellout home opener against the Columbus Blue Jackets):
| Game Date | Opp. | Attendance | Percent Full | Total |
| 10/10/2009 | CBJ | 17532 | 102.4% | 17532 |
| 10/15/2009 | STL | 6899 | 40.3% | 24431 |
| 10/17/2009 | BOS | 9162 | 53.5% | 33593 |
| 10/22/2009 | DET | 11938 | 69.7% | 45531 |
| 10/24/2009 | LAK | 7968 | 46.5% | 53499 |
| 10/31/2009 | ANA | 6495 | 37.9% | 59994 |
| 11/2/2009 | LAK | 5855 | 34.2% | 65849 |
| 11/5/2009 | CHI | 10362 | 60.5% | 76211 |
In 2010 the Coyotes saw Detroit and the Pittsburgh Penguins come to town:
| Game Date | Opp. | Attendance | Percent Full | Total |
| 10/16/2010 | DET | 17125 | 100.0% | 17125 |
| 10/21/2010 | LAK | 6706 | 39.2% | 23831 |
| 10/23/2010 | CAR | 8189 | 47.8% | 32020 |
| 10/30/2010 | TB | 8171 | 47.7% | 40191 |
| 11/3/2010 | NSH | 6761 | 39.5% | 46952 |
| 11/6/2010 | PIT | 14642 | 85.5% | 61594 |
| 11/12/2010 | CGY | 11117 | 64.9% | 72711 |
| 11/13/2010 | STL | 9412 | 55.0% | 82123 |
Last season saw the return of the Winnipeg Jets and the Blackhawks in back to back home games:
| Game Date | Opp. | Attendance | Percent Full | Total |
| 10/15/2011 | WPG | 17132 | 100.1% | 17132 |
| 10/18/2011 | CHI | 11051 | 64.5% | 28183 |
| 10/20/2011 | LAK | 7128 | 41.6% | 35311 |
| 10/25/2011 | DAL | 6948 | 40.6% | 42259 |
| 10/27/2011 | NJD | 7434 | 43.4% | 49693 |
| 10/29/2011 | LAK | 10379 | 60.6% | 60072 |
| 11/3/2011 | NSH | 6738 | 39.9% | 66810 |
| 11/5/2011 | EDM | 13381 | 78.1% | 80191 |
This season is no different. There have two good draws against the Hawks, but deviating from previous year's two good draws against division foes; the LA Kings and the Dallas Stars:
| Game Date | Opp. | Attendance | Percent Full | Total |
| 1/20/2013 | CHI | 17363 | 101.4% | 17363 |
| 1/23/2013 | CBJ | 8355 | 48.8% | 25718 |
| 1/26/2013 | LAK | 14780 | 86.3% | 40498 |
| 1/28/2013 | NSH | 8581 | 50.1% | 49079 |
| 1/30/2013 | EDM | 12955 | 75.6% | 62034 |
| 2/2/2013 | DAL | 12151 | 71.0% | 74185 |
| 2/4/2013 | MIN | 9508 | 55.6% | 83693 |
| 2/7/2013 | CHI | 15096 | 88.2% | 98789 |
If these attendance trends continue, the Coyotes could see an additional 64,531 fans pass through the turnstiles. Not accounting for the usual late season bump in attendance, the team stands to take in an additional $2.6 Million dollars in additional ticket revenue alone. If the Coyotes were able to get the average ticket ring up to the NHL average of $61, that $2.6 million, would turn into $3.9 million.
| Year | NHL Average | Coyotes Average | Percent Diff. | NHL Avg. premium Ticket | COY Avg. premium Ticket | Percent Diff. |
| 2010 | $ 54.25 | $ 36.16 | -33% | $ 121.02 | $ 120.18 | -1% |
| 2011 | $ 57.39 | $ 36.15 | -37% | $ 133.62 | $ 120.18 | -10% |
| 2013 | $ 61.01 | $ 40.32 | -34% | $ 145.33 | $ 125.77 | -13% |
Bundle that, with a favorable revenue sharing model in the new CBA, an increase in concession sales, and possibly charging for parking, you can start to see how hockey in the desert can become a profitable venture to any potential new owners.