The Phoenix Coyotes New Marketing Campaign

Christian Petersen

Every season hockey teams reveal a new marketing campaign. These are designed to get people excited about hockey and get people to go to games or at least watch them on TV. This year's Phoenix Coyotes campaign slogan is "Join the Hunt."

Last year's Phoenix Coyotes marketing slogan "Hockey the Hard Way" seemed to resonate with fans. This year the theme is "Join the Hunt." If you have been to the Phoenix Coyotes website or follow the Coyotes on Twitter you were probably already aware of the theme of this year's campaign. In addition to making their presence known online, the campaign has also developed TV and radio spots.

The campaign highlights the team's on-ice success despite off-ice issues along with some of the new graphics developed this year including a 2013 Join The Hunt Coyotes shield and stylized Coyotes player. The Coyotes are coming off their most successful season, winning the Pacific Division as well as making it to the Western Conference Finals, so highlighting success was a smart move. This year's theme also is a play off the animal the team is named for.

This year's TV Launch Spot

Does this year's campaign get you excited? Take our poll below.

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join Five For Howling

You must be a member of Five For Howling to participate.

We have our own Community Guidelines at Five For Howling. You should read them.

Join Five For Howling

You must be a member of Five For Howling to participate.

We have our own Community Guidelines at Five For Howling. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9355_tracker